Case Study

Jeff Clark Delivered

Jeff Clark is the editor of several investment advisories which focus on profiting from options in any market environment. We worked with the Jeff Clark team to improve their app and create an outstanding user experience, one that would enhance user engagement and retention.

Services provided.

  • Strategy
  • Design
  • Technology

A bit of background.

Legacy Research had an urgent requirement to launch a new Mobile Application for Jeff Clark – the APP needed to be developed and delivered for a new subscription launch during the second week of December 2019. The timelines for this project were exceptionally tight and as the app was core to the promotion, there was no room for error or delay.

Our approach.

In order to give the customer peace of mind that the launch would not be missed, Threefold held a series of key discovery sessions that elicited the key goals, dependencies and success metrics. Through this approach and subsequent definition, we provided a detailed work breakdown structure that provided weekly visibility of all key MVP deliverables. Weekly WIP calls with the entire team were scheduled and a designated slack channel was set-up so as to ensure daily, real-time collaboration and QA between the Legacy, design and development teams.

Not one delivery milestone was missed!

In Threefold we follow a Design Thinking Philosophy throughout all of our processes. From a Project Management perspective, this philosophy was embedded into the delivery roadmap and helped us in defining a MVP that delivered and supported the business goals.

Our Design Thinking Approach

The results.

  • Jeff Clark APP was completed 1 week ahead of schedule
  • Successfully launched on the app stores on first submission
  • Not one delivery milestone was missed
  • The APP has since been getting great customer feedback and supporting the business goals
Thank you for everything. The delivery of this project has exceeded our expectations. Given the tight timelines we were at first sceptical however, you have delivered according to plan and have been on hand and responsive to all our needs - thank you!
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